During Bhutto's era, politics was fought with the slogan of bread, cloth and house and during Zia's era Nizam Mustafa...
The subsequent two periods were fought under the slogans of "Pakistan" and "Enlightened Pakistan" by criticizing the politics of the opposition parties and during the Musharraf era.
One thing was common in all these periods that whenever the government changed, people shared sweets.
Due to various reasons, people were not happy with the Tehreek-e-Insaaf government.
Muqtadra believed that the change of government would be welcomed according to previous traditions...
But the matter was reversed and Imran's anti-American narrative started getting acceptance at the national level.
And in the meetings of Tehreek-e-Insaf, the people started to participate.
After all, what is the reason for this!!!!!
In today's age every youth has a smart phone and people verify every news from social media irrespective of right or wrong......
Imran Khan understood this, he focused the most on the social media team during his regime and whatever his narrative is, this team immediately makes it the national level narrative...
Take an example of this from Shahbaz Sharif's visit to Saudi Arabia. Despite the support of almost all media channels to the government, Tehreek-e-Insaf has declared the visit a failure in the eyes of the public through social media.
While the criticism of the visit to Russia at a wrong time was made in his favor by telling the benefits of this visit through social media and convinced the people that this visit was for the welfare of the people, which was not tolerated by the authorities and the government. The reason for the change...
That is, at this time social media is playing the role of a game changer and the political party that will understand this in time and create an active social media team will remain in politics.
And the party which will forget this fact and will fight the election in the old way on the basis of its public support, even if that party wins the election, it will bring out any story like 35 punctures through the social media campaign and its success. Doubtful and will make the taste of victory crisp.....
Noman Sultan
0 Comments